Andrew Purnell

Andrew joins GoldenRatio Solutions as a key member of our consulting team, bringing a wealth of experience and a proven track record of helping producers excel in the area of sustainable agriculture. His expertise complements our existing suite of services, recognising our belief
that sustainability is an intrinsic part of any modern wine business.

Andrew founded a sustainable agriculture consulting business in 2017 that is focused on expanding market access for farmers through the implementation of world-class sustainability practices. Along with his team, he has worked with leading commercial producers, distributors, and retailers across a range of agricultural commodities, giving him a deep understanding of agricultural value chains and the increasing consumer demand for sustainably produced goods.

He now offers these services to wine
producers exclusively through GoldenRatio Solutions, where our integrated approach maximises the value of sustainable practices for our clients.

What we offer

  • Enhanced Brand Value:

Consumers, particularly millennials and Gen Z, are increasingly drawn to brands that demonstrate a genuine commitment to sustainability. Andrew will work with our brand development and marketing team to help our clients develop compelling experiences and narratives around their sustainable practices, differentiate their brands in competitive markets and unlock environmental and social justifications for premium pricing.

  • Improved Operational Efficiency:

Sustainable practices, such as water conservation, energy efficiency, and waste reduction, often lead to improved operational efficiency and significant
cost savings. Andrew's expertise in environmental risk assessments and
management systems will help us to identify ways to optimise our clients operations while minimizing their environmental footprint.

  • Access to New Markets:

Many international markets and retailers now require suppliers to meet stringent sustainability standards. Andrew's experience with global compliance standards across multiple commodities and territories will help our sales team navigate these requirements giving our clients access to lucrative new market
opportunities and helping them become suppliers of choice.

  • Access to Finance:

Increasingly, financial institutions are prioritizing investments in sustainable businesses. Andrew can assist our clients to develop robust sustainability plans with online monitoring systems aligned to international reporting requirements. This standard of governance and transparency will provide our clients with access to green financing with preferential lending rates and attract impact investors.

Due to their broad involvement in this sector, Andrew and his team are up-to-date with global sustainability trends, amendments to local legislation and changes in compliance standards. They are experts at translating environmental and socio-economic risks and opportunities into tailored, cost-effective solutions aligned with the overall vision of the farm.Their practical, hands-on and get-it-done approach, combined with their passion and professionalism will ensure that our clients receive the best sustainability services the industry has to offer.